PRIVACY NOTICE
This Privacy Notice explains how Zoa Scan collects, uses, stores and protects personal information when you visit or use the Zoa Scan website, contact us, create an account, submit information, interact with listings, follow links to third-party retailers or otherwise use our services.
In this Privacy Notice, “Zoa Scan”, “we”, “us” and “our” refer to the operator of the Zoa Scan website and services.
Zoa Scan is an information, discovery and comparison platform focused on zoanthids, corals, reef livestock and related products.
We may display information about livestock or products offered by independent third-party retailers and provide links that enable users to visit those retailers.
Zoa Scan does not sell livestock and does not process the purchase of livestock displayed through third-party listings unless we expressly state otherwise.
When you leave Zoa Scan and visit a third-party retailer, that retailer is responsible for its own handling of your personal information.
Depending on how you use Zoa Scan, we may collect the following categories of personal information.
This may include:
When you use the website, we may collect information such as:
Where Zoa Scan links to a retailer or commercial partner, we may record information about the link you clicked.
Depending on the retailer or affiliate network involved, we may also receive information indicating that a visit, enquiry or purchase occurred following a referral from Zoa Scan.
We do not normally receive the full payment details used to complete a purchase with an independent retailer.
We may receive or compile information from:
Where personal information about an identifiable individual is obtained from another source, we will handle it in accordance with applicable data protection law.
We may use personal information to:
We only use personal information where we have a lawful basis to do so.
Depending on the circumstances, this may include:
Where processing is necessary to provide a service you have requested or to administer an agreement with you.
We may process information where this is necessary for our legitimate business interests and those interests are not overridden by your rights and freedoms.
Our legitimate interests may include operating and improving Zoa Scan, maintaining our coral database, preventing abuse, understanding website usage, managing retailer relationships, measuring commercial referrals and protecting our business.
We may rely on your consent for activities including certain marketing communications, advertising technologies, analytics technologies or cookies where consent is legally required.
You can withdraw consent at any time.
We may process information where necessary to comply with applicable law, regulation, court orders, tax obligations or other legal requirements.
Zoa Scan may use cookies, local storage, pixels, scripts and similar technologies.
These may include:
These are required for core website functions such as security, authentication, session management and remembering privacy choices.
With your consent where required, these may help us understand how people find and use Zoa Scan.
Zoa Scan uses Google Analytics through Google Tag Manager after you choose to accept analytics. It measures page views and interactions with links, buttons and forms, but Zoa Scan does not send the contents of form fields, private messages or administrator activity for analytics.
Learn how Google uses information from sites that use its services.
With your consent where required, these may help us measure referrals, advertising performance or purchases that follow a link from Zoa Scan.
These may remember choices you make about the website.
Where consent is legally required, non-essential technologies will not be activated until the appropriate consent has been obtained.
You will be able to manage relevant choices through our cookie or privacy controls.
Some links on Zoa Scan may be affiliate or tracked links.
If you follow one of these links, the retailer or an affiliate network may record that Zoa Scan referred you.
If you subsequently make a purchase, Zoa Scan may receive a fee or commission from the retailer or affiliate network.
Further information is available in our Advertising and Commercial Disclosure.
Account holders may also receive service emails about activity they have requested or need to act on, such as private marketplace messages, transaction confirmations, saved alerts and new listings from followed Frag Racks. These operational messages are separate from marketing, can be managed in account email preferences, and do not include the contents of private marketplace messages.
We may send marketing communications where we have an appropriate lawful basis and where applicable electronic marketing rules allow us to do so.
You may unsubscribe from marketing communications at any time by using the unsubscribe facility provided in the communication or by contacting us.
We may retain limited information on a suppression list after you unsubscribe so that we can respect your preference and avoid sending further marketing messages.
We may share personal information where reasonably necessary with categories of recipients including:
We do not sell personal information simply for the purpose of allowing unrelated organisations to independently market to you.
Third-party coral retailers displayed or linked through Zoa Scan are independent organisations.
If you click through to a retailer, create an account with them, contact them or purchase livestock or other goods from them, their own privacy notice applies.
Zoa Scan is not responsible for the privacy practices, security or data handling of an independent retailer or other third-party website.
You should review their privacy information before providing personal information.
Some of the organisations we use to operate Zoa Scan may process information outside the United Kingdom.
Where personal information is transferred internationally, we will take appropriate measures required by applicable data protection law to protect that information.
Depending on the destination and circumstances, these measures may include adequacy regulations, approved contractual safeguards or other legally recognised transfer mechanisms.
We keep personal information only for as long as reasonably necessary for the purpose for which it was collected, including legal, accounting, security and dispute-resolution requirements.
Retention periods vary depending on the information involved.
For example:
We periodically review information and delete or anonymise it when it is no longer required.
Depending on the circumstances, you may have rights including the right to:
These rights are subject to legal conditions and exemptions.
To exercise a right, use our contact form.
If you have concerns about how we use your personal information, please contact us first so that we have an opportunity to investigate.
You also have the right to complain to the Information Commissioner’s Office, the UK supervisory authority for data protection.
Information about making a complaint is available through the ICO website.
We use reasonable technical and organisational measures designed to protect personal information against unauthorised access, alteration, disclosure, loss or destruction.
No internet service or electronic storage system can be guaranteed to be completely secure.
Users are responsible for protecting their own login credentials and should notify us promptly if they believe an account has been compromised.
Zoa Scan is primarily intended for adult reef aquarium hobbyists, retailers and other users.
Features involving retailer transactions or commercial relationships are intended for users aged 18 or over.
We do not knowingly seek to collect personal information from young children.
If you believe a child has provided personal information to us inappropriately, please contact us.
Zoa Scan may use automated technologies to assist with functions such as search, image processing, coral classification, recommendations, matching or identification.
Where these technologies are used, their output may not always be accurate and should not be treated as a definitive biological, scientific or commercial determination.
We do not intend to make solely automated decisions producing legal or similarly significant effects on individuals unless appropriate safeguards are implemented.
We may update this Privacy Notice from time to time to reflect changes to Zoa Scan, our technology, our commercial arrangements or applicable law.
The latest version will be published on this website with an updated revision date.